Rafi Mohammed presents "The Good-Better-Best Approach to Pricing"
Rafi Mohammed has a new essay in the latest edition of the Harvard Business Review.
❝ For decades the auto insurance industry operated on a simple assumption: Consumers are highly price-sensitive, and most will buy the least-expensive plan they can find. But in the early 2000s Allstate conducted some research that caused it to revisit that assumption. Price does matter, it learned, but there’s more to the story: Many drivers worry about being hit with premium hikes if they’re in an accident. And drivers with clean records want to be rewarded. [HBR.org]
| RAFI MOHAMMED is an author, Harvard Biz blogger, frequent Bloomberg contributor & expert on pricing strategy. Watch him discuss "The Art of Pricing" below, and learn more about booking David for your next event today. |
