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August 14, 2018   ✎news , leigh gallagher

WATCH: "Retailers target kids to boost sales," Leigh Gallagher reports

Leigh Gallagher was a guest again on CBS This Morning.


❝ The school year is about to begin, and advertisers are reaching children in powerful and potentially dangerous new ways. Back-to-school spending is expected to reach $27.6 billion in the U.S. this year. Kids are a lucrative target for advertisers and social media platforms, hoping to reach them directly through their phones. Fortune senior editor at large Leigh Gallagher joins "CBS This Morning" to discuss how children will likely influence their parents in many of these purchases. [CBS.com]


LEIGH GALLAGHER is an Editor at Fortune, & author of The End of Suburbs & The Airbnb Story. Watch her deliver a TEDx talk below, and learn more about booking Leigh for your next event today.

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